Today we’re diving deep into the fascinating world of human psychology with a model that’s as intriguing as a magic trick and as powerful as a Jedi mind trick: the Cognitive Dissonance Model. Now, before you start picturing yourself hypnotizing […]
Mind Games and Marketing Magic Read More »
Today we’re ditching the “set it and forget it” mentality and embracing a dynamic approach to marketing that’s as invigorating as a jog on a crisp autumn morning: the learning cycle. Now, before you start picturing yourself back in school
Marketing is a Marathon, Not a Sprint Read More »
Today we’re delving into a powerful tool that’s less about windows and more about mirrors: the Johari Window. Now, before you start picturing yourself gazing into a crystal ball or trying to climb through a tiny window (although that could
Unlock Your Marketing Blind Spots With The Johari Window for Small Business Success Read More »
Today we’re diving into a state of mind that’s more exhilarating than a rollercoaster ride and more satisfying than a perfectly brewed cup of coffee: flow state. You know that feeling when you’re so engrossed in a task that time
Ride the Marketing Flow and Achieve Peak Performance and Business Bliss Read More »
Let’s talk about something that’s more valuable than a winning lottery ticket: feedback. Not the kind your Aunt Mildred gives you about your questionable fashion choices, but the kind that can make or break your business: marketing feedback. Now, before
Marketing Feedback – The Secret Weapon Your Business Needs Read More »
Today we’re tapping into the wisdom of a true performance guru: Sir John Whitmore, the renowned executive coach and author of the bestselling book Coaching for Performance. Now, you might be thinking, “What does coaching Olympic athletes have to do
Unleash Your Inner Marketing Olympian for Small Business Success Read More »
Let’s talk about something that can make even the most organized business owner feel like they’re drowning in a sea of to-dos: managing marketing projects. It’s like trying to juggle chainsaws while riding a unicycle on a tightrope. Sounds fun,
Juggling Marketing Projects Like a Pro Read More »
Networking. It’s the handshake, the business card exchange, the elevator pitch – a cornerstone of professional growth. Yet, for many, the mere mention of a networking event conjures up images of forced smiles, awkward small talk, and a lingering sense
Is Business Speed Networking a New Secret Weapon? Read More »
today we’re getting strategic with a classic tool that’s as timeless as a good pair of jeans: the SWOT analysis. It’s not fancy, it’s not flashy, but it’s a powerful way to dissect your business, understand your competitive landscape, and
SWOT Your Way to Marketing Success – A Strategic Guide for Small Businesses Read More »
Let’s talk about something that can cause more headaches than a tax audit: marketing. You know you need it, you know it’s important, but sometimes it feels like trying to solve a Rubik’s Cube blindfolded. That’s where Kidlin’s Law comes
Marketing Headaches? Kidlin’s Law to the Rescue! Read More »