Today we’re ditching the marketing fling and embracing a model that’s as committed as a long-term relationship: the Relationship Model. Now, before you start picturing yourself exchanging vows with your customers or planning a marketing honeymoon (though a loyalty program […]
From First Date to Diamond Tier With The Relationship Model Read More »
Today we’re ditching the marketing megaphone and tuning in to a model that’s as essential as oxygen and as versatile as a Swiss Army knife: the Communication Model. Now, before you start picturing yourself broadcasting Morse code messages or performing
Marketing Mishaps? It’s Not You, It’s Your Communication! Read More »
Today we’re ditching the marketing crystal ball and embracing a model that’s as sophisticated as a rocket scientist and as unpredictable as a toddler on a sugar rush: the Monte Carlo Simulation. Now, before you start picturing yourself launching rockets
Ditch the Marketing Guesswork With The Monte Carlo Simulation Read More »
Today we’re embracing the art of strategic laziness—or, as I like to call it, working smarter, not harder—with a principle that’s as Italian as a plate of spaghetti and as insightful as a fortune cookie: the Pareto Principle. Now, before
Work Smarter, Not Harder: The Pareto Principle for Marketing Mastery Read More »
Today we’re taking a break from the usual marketing metrics and diving into the fascinating world of human motivation with a model that’s as iconic as the Eiffel Tower and as insightful as a therapist’s couch: Maslow’s Hierarchy of Needs.
Maslow’s Hierarchy of Needs for Small Business Success Read More »
Today we’re tackling a phenomenon that’s as frustrating as a broken record and as predictable as a politician’s promises: the dreaded marketing rut. You know the feeling – you launch a campaign, analyze the results, tweak a few things, and
Marketing Groundhog Day? Break the Cycle with Double-Loop Learning! Read More »
Today we’re ditching the “one-size-fits-all” marketing mantras and embracing a framework that’s as adaptable as a chameleon in a funhouse mirror: the Cynefin Framework. Now, before you start picturing yourself lost in a bizarre hall of mirrors with distorted marketing
Marketing Mayhem or Marketing Mastery? Read More »
Today we’re ditching the tired old marketing textbooks and diving headfirst into the exhilarating world of personal performance. Now, before you start picturing yourself bench-pressing billboards or running a marketing marathon (although those could be interesting campaigns!), let me explain.
Reigniting Your Passion and Profits Read More »
Today we’re turning up the volume on a model that’s as catchy as your favorite tune and as harmonious as a choir of angels: the Music Matrix. Now, before you start picturing yourself rocking out on stage or conducting an
The Music Matrix for Marketing Mastery Read More »
Today we’re diving deep into the fascinating world of human psychology with a model that’s as intriguing as a magic trick and as powerful as a Jedi mind trick: the Cognitive Dissonance Model. Now, before you start picturing yourself hypnotizing
Mind Games and Marketing Magic Read More »